
Lawyer and Certified Public Accountant de la Pontificia Universidad Javeriana de Cali
Juan José Naranjo
Attorney and Certified Public Accountant with over 20 years of experience in legal, financial, and auditing areas, with a proven track record in leading multinational companies such as Ernst & Young, Colgate Palmolive, Hero Motocorp, Comestibles Aldor, Plasticel S.A.S., and VIUNA S.A.S. Throughout his career, he has specialized in commercial law, legal auditing, and financial process control, building a well-rounded professional profile focused on regulatory compliance, operational efficiency, and strategic management.
He currently serves as a Legal Professional at Harrington Forero S.A.S., providing services to Aptive Environmental (U.S.), where he leads the management and control of regulatory licenses for sales representatives and applicators in the states of Texas, Oklahoma, and Ohio, ensuring full legal compliance in highly regulated environments.
Previously, he held the position of Operations and Finance Director at Christus Sinergia in Colombia for two years, where he led key administrative transformation processes and strengthened internal control structures.
He also participated as a partner at VIUNA S.A.S., a company dedicated to developing specialized software for clinics and hospitals, supporting the legal and financial structuring of the business.
His background combines solid legal and accounting expertise with a strategic understanding of the corporate environment, enabling him to deliver comprehensive solutions in both legal and financial matters, with a strong focus on results and value creation for the organization.
On a personal level, he enjoys playing golf, soccer, and tennis, as well as listening to salsa and electronic music. He is also passionate about video games, which he considers an engaging way to balance analytical thinking, discipline, and recreation.